Spotahome is an online rental platform that acts as an intermediary between landlords and tenants, with the aim of changing the way things are done in the real estate sector.

Focused on building a consistent and relevant positioning, Spotahome carried out a strategic and visual rebranding together with the spanish studio Gravita. 

My role was leading the first phase with the studio, and from that starting point implementing the new brand across all Spotahome's multi-channel digital ecosystem, including the creation of a new design system.

After an intense research phase, we searched for a positioning territory that would connect with our value: our team and technology. We created "Let's shake on it", an invitation to trust again, in people and in technology.

With the mission of consolidating the brand in this territory, we choose "Live your adventure" as Spotahome's value proposition. Understanding housing rental as what it really is; an exciting, daring, and decision-filled path towards a new life.

Spotahome went from being an online rental platform to a new home renting experience; reliable, easy and clear, moved by goodwill, and boosted by technology.

The new visual identity reflects Spotahome's values; the clarity, honesty, and fun they want to bring to those looking for a new home, moving towards a new life.

The concept of new spaces of opportunity is represented in the symbol that forms the logo and in the brand layouts. This key visual is at the same time, an abstraction of a house floor map.

We created a design system that was simple and flexible enough to accommodate nearly constant modification, yet was unique enough to stand out in an increasingly crowded marketplace.

At the same time we faced a migration from Sketch to Figma creating a new files structure and workflow.

We completely redesign Spotahome's website. Restructuring the home page content from the ground up and bringing the whole platform to life with the new visuals, tone of voice and designs system.

☝️ Landlords also have their dedicated hompage

We also applied the new design system to our app including important improvements across the whole experience.